As a part of the communication mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard.
Launched in 2013, 91springboard has a footprint of 26 live and 2 in the pipeline co-working spaces in nine cities — Mumbai, Navi Mumbai, Delhi, Gurgaon, Noida, Pune, Goa, Bengaluru, and Hyderabad. Pitchfork Partners will play a key role in sustaining and elevating the reputation built by 91springboard through a holistic communication plan that includes online as well as traditional media.
Chaitanya Kumar, Director – Marketing, 91springboard said, “Taking a ‘People-first’ approach is strongly rooted in our DNA. Today, as we stand in our current phase of growth, it was important to have a partner that understands our vision and crafts a strategic communication plan that enhances our reputation as India’s leading co-working community. We are confident that our partnership with Pitchfork Partners will help us scale new heights.”
Also Read: m/SIX bags media mandate for Emami
“91springboard provides more than just a working space; it is an excellent platform for entrepreneurs and working professionals to engage and collaborate. Partnering with the pioneers of community engagement in the co-working sector is of great significance to us. We are delighted to work with 91springboard and assist them in achieving their business goals through strategic and insight-driven communication,” added Jaideep Shergill, co-founder, Pitchfork Partners.