Among the top ten brands listed in BARC Week 44 data, Santoor appeared on the top while HUL was the number one advertiser for the week.
With the beginning of the second last month of the year, a shift could be seen among the advertisers leveraging television as a medium. Quite a few personal hygiene and FMCG brands seem to have made to the top of the list, replacing a bulk of e-commerce brands that were among the top spenders during the festive season.
With 18995 insertions, Santoor topped the list of brands spending on television advertisements in Week 44. They were followed by Surf Excel Easy Wash (13807 insertions), Trivago (12457), Clinic Plus Shampoo (11043), Lux (10303), Lifebuoy (10093), Lizol (9740), Honda Activa (9277), Santoor Beauty Soaps (8896) and MDH Masala Range (8622).
Among the advertisers on television, HUL was a top spender with 209521 insertions. They were followed by Reckitt Benckiser at 69373 insertions. While ITC stood third with 45744 insertions, Brooke Bond could be seen at the fourth position at 41777. Next on the list of top ten were Wipro (35309), Ponds (33595), Procter & Gamble (32321), Cadburys India (31343), Godrej Consumer Products (24275) and Colgate Palmolive (22540).