Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
This week the release of TVCs featuring Alia Bhatt for Flipkart as well as Make My Trip. While in the former, the other actor who featured as the face of the campaign was Ranbir Kapoor, In the case of latter, it was Ranveer Singh. British Paints, a paint brand that has been around for decades, released a TVC after a gap of many years.
Campaign Spot
Flipkart releases new TVCs featuring Alia and Ranbir
Alia and Ranbir will encourage India’s internet users to overcome their shopping hesitancy and fashion inhibition while promoting Flipkart as Indian Ka Fashion Capital. Read here.
Alia and Ranveer promote MakeMyTrip alternative accommodations
Targetted at aspirational Indian travellers, the campaign highlights the salient benefits of MakeMyTrip alternative accommodations in a light-hearted manner. Read here.
British Paints releases new TVCs conceptualised by DigiStreet Media
To cut through the clutter of television advertisements, DigiStreet Media conceptualised an innovative TVCs for British Paints. Read here.
Television
Inside: &flix’s world television premiere strategy with #FlixFirstBeforeAmerica
&flix recently joined hands with Sony Pictures Television to premiere the latest Hollywood blockbusters ahead of their TV premieres anywhere in the world. Media Samosa gets talking to Kartik Mahadev, Business Head, English Cluster, ZEEL to deep dive into the &flix World Television Premiere strategy. Read here.
Glucovita Bolts & Nickelodeon tie-up to launch limited edition pack
The Brand from Wipro Consumer Care and Lighting announced a tie-up with Nickelodeon’s toon, Rudra supported by a TVC that showcases how the kids can collect three Prince of Magic Rudra Playing cards and scratch for a code to win prizes. Read here.
91springboard appoints Pitchfork Partners as strategic communication consultant
As a part of the communication mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard. Read here.
WPP awarded AXA global media account
Wavemaker and GroupM will be handling the account in close to 30 markets as WPP becomes one of AXA’s largest marketing services partners. Read here.
Kerrie Hannaford appointed as Vice President Commercial for Accor India & South Asia
The Industry Sales and Marketing veteran has been a part of the Accor family for the past 15 years. Read here.
Platform Feature
Platform Feature: Lemma Technologies
Lemma platform is based on programmatic ad exchange that allows advertisers and media agencies to purchase & execute Digital out of home screens like any other display environment bought today. Read here.
Data
BARC Week 44: Santoor tops list of brands, HUL leads among advertisers
Among the top ten brands listed in BARC Week 44 data, Santoor appeared on the top while HUL was the number one advertiser for the week. Read here.
BARC Week 44: Dangal, Sun TV appear top channels this week
According to the BARC Week 39 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists. Read here.
