Beiersdorf appoints WPP as global communications partner for healthcare brands


Beiersdorf has appointed WPP to be the lead global agency for its global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.

A WPP team comprising Wunderman Thompson, thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics for derma and healthcare business brands for Beiersdorf. Following Beiersdorf’s earlier decision to appoint Wunderman Thompson as lead digital campaign agency for its derma and healthcare brands, the partnership with WPP will be expanded as of January 2020.

“Over the last years, we have seen a significant transformation in advertising realities, with a strong shift to digital. Teaming up with Wunderman Thompson was the first step to jointly conquer this market challenge that is especially intense for the derma and healthcare business,” Vincent Warnery, Board Member for Beiersdorf’s Pharmacy and Selective business, emphasized.

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He added: Expanding our partnership with WPP from digital to also creative and delivering an integrated model was the obvious choice to drive our already strong performance and ambitious growth agenda. Their customer-centric and data-driven approach, outstanding creativity and, deep understanding of our business makes WPP the perfect partner for us.

Mel Edwards, CEO of Wunderman Thompson, said, “Eucerin and Hansaplast/Elastoplast products are used by consumers across the world, and we are delighted to have been appointed Beiersdorf’s global strategic partner for these brands alongside our sister WPP agencies. WPP’s strength lies in our collective ability to creatively position brands and delivers growth. For Beiersdorf, this means harnessing the very best of our skincare and medical expertise.”



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