Among the top ten brands listed in BARC Week 45 data, Santoor retained its top position while HUL continued to be the number one advertiser for the week.
With the beginning of the second week of November, quite a few personal hygiene and FMCG brands seem to have continued to be on the top of the list, replacing a bulk of e-commerce brands that were among the top spenders during the festive season.
Santoor Beauty Soaps occupied the number one spot with 18854 insertions, amongst the list of brands spending on television advertisements in Week 45. It was followed by Trivago (15512), Santoor Sandal and Turmeric (14773), Lux Toilet Soap (13172), Lizol (12735), Vaseline Intensive Care Lotion (10907), Surf Excel Easy Wash (9848), HP Pavilion X360 (8990), Ariel (8739), and Dettol Antiseptic Liquid (8354).
Among the advertisers on television, HUL was a top spender with 184360 insertions. They were followed by Reckitt Benckiser at 85222 insertions. While Wipro Ltd. stood third with 46707 insertions, Proctor and Gamble could be seen at the fourth position with 46269 insertions. Next on the list of top ten were ITC Ltd. (42453), Ponds (37419), Cadburys India (36671), Brooke Bond Lipton India (34943), Godrej Consumer (27803), and Procter and Gamble Home Products (27255).