Conceptualized by Lintas India, #HalkaRakhYaar TVC campaign announces the launch of Lenskart AIR range, featuring Bhuvan Bam.
Lenskart.com unveils its first TVC with brand ambassador Bhuvan Bam to launch the new AIR range of eyewear. It has been positioned as an eclectic, modern and halke phulke rendition of class eyewear that unifies functionality and style.
The eyewear brand roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. The multi-platform ad campaign spread across TV, Youtube and social media. Delivered in Lenskart’s young and refreshing tone of voice, it is set against a beautiful background score. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new feather-light pair appears on his face, symbolically indicative of him having moved on.
Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “The new campaign Halka Rakh yaar is born out of key consumer insight the increasing need to keep things light and easy-going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partners in this endeavour. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.”
On featuring in the ad, Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude in spite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”