Amitabh Bachchan will endorse and promote the product line of APL Apollo for two years under the contract that has been signed with the brand.
APL Apollo Tubes Limited (APL Apollo), a steel pipes manufacturer has roped in Amitabh Bachchan as the brand ambassador for all brands housed under APL Apollo. Recently, APL Apollo launched a new TVC featuring him. It is currently being aired on all the prominent national and regional channels.
Commenting on this announcement, Sanjay Gupta, CMD, APL Apollo said, “We believe he encapsulates all the qualities that APL Apollo stands for, and so this association will enable us to reach out to far more consumers domestically.”
Reiterating the importance of steel pipes in everyday life, Bachchan said, “Whether it is happiness, success, or being, eco-friendly steel pipes form a major component of our homes. With this vision ensconced in their extensive product-portfolio, APL Apollo has portrayed the strength of steel pipes in a true sense as the inherent strength of the country. The TVC has beautifully captured the message, highlighting the core communication that the brand conveys.”
The longevity and proven success of actor Amitabh Bachchan have made him a symbol of trust-worthiness which will also help brand APL Apollo in maintaining its dominant position in the market. With his massive fan-following and recognition in the domestic and international markets, APL Apollo hopes to further widen its brand appeal and strengthen its brand recognition and reach in the country.
Further, the brand is looking to strengthen its pan-India presence on the back of the growing popularity of its state-of-the-art product range. As per the plans, APL Apollo is in the process of launching several new products in the coming months.