Laal Kaala Peela, Gulabi Hara Neela; Lifebuoy Hai Jaha Tandurusti Hai Waha; Chutki Me Chipkaye… Doordarshan ads are here and are still alive and entertaining.
The occasion of World Television Day is incomplete without celebrating the Indian interpretation of television – Doordarshan and the advertisements that throw us in a trip down nostalgia.
Doordarshan commemorated 60 years of its existence on September 15, 2019; Doordarshan ads never fail to take us down the memory lane. We cherish the broadcaster for their telecast of information & entertainment, but Doordarshan ads initiated the golden age of television commercials and set a benchmark for the coming ages in advertising.
With these commercials, we can not only dive in the pool of nostalgia but also learn from them and get enlightened about traditional advertising.
Advertising in the age of Doordarshan was way different from the ads we see today, for obvious reasons, although key takeaways in terms of product integrations, presentation of a brand image, nuances in storytelling, (especially) grabbing attention and more would still be relevant.
The dramatic expressions, usage of compelling slogans, fusing noticeable sound effects and more of such techniques have been an integral part of this kind of advertising. Doordarshan ads were the inception of striking memorable phrases used in advertising. For instance, ‘Washing powder Nirma’, ‘Vicks Ki Goli Lo, Khich Khich Dur Karo’, Humara Bajaj, and many more.
Many of the colossal brands also formed their unforgettable brand image during this age. For example, the Amul girl being introduced in motion, Fevicol’s ‘Majboot Jod’, Parle-G’s ‘G Maane’, and more.
Brands such as Complan, Raymond, Nerolac, Lifebuoy, and many more set a tone that would go ahead and form their legacy.
Next stop – Nostalgia station
Bajaj – Humara Bajaj
Nirma – Washing Powder Nirma
Classic Toothbrush – Laal Kaal Peela
Bajaj Bulbs – Roshni Ki Duniya Ka Sartaj
Fevicol – Furniture Ka Saathi, Jiski Nishani Hai Haathi
Fevicol – Pakde Rehna, Choddna Nahi
Fevicol – Tootega Nahi
Vicks – Vicks Ki Goli Lo Khich-Khich Dur Karo
Lifebuoy – Lifebuoy Hai Jaha Tandurusti Hai Waha
Nerolac Paints – Nerolac Nerolac
Parle-G – G Maane?
Nescafe – The Taste That Gets You Started
Raymond – Feels Like Raymond
Lijjat Papad – Karram Kurram
Surf Ultra – Dhoondte Reh Jaoge
Luna – Safalta Ki Sawaari
Complan – I’m A Complan Girl/Boy
Bru – Bru Se Hoti Hai Kushiya Shuru
Amul – Utterly-Butterly Delicious
Liril – The Freshness Soap
Alpenliebe – Jab Alpenliebe Ho Paas, Toh Sa Kuch Maaf
Dhara – Anokhi Shudhta Anokha Asar
Milkybar – Milkybar, Give Me The Power
Cadbury – Roast Almond
Frooti – How Fresh Can You Get?
ECE Bulbs – Bhool Na Jana ECE Bulb Lana
And just to finish the nostalgia ride here’s a glimpse of one of our favourite TV shows, Dekh Bhai Dekh…
If we have missed out on any of your favorite Doordarshan ads, write to us at firstname.lastname@example.org or let us know in the comments below.