Doordarshan Ads to rekindle memories this World Television Day

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Doordarshan ads

Laal Kaala Peela, Gulabi Hara Neela; Lifebuoy Hai Jaha Tandurusti Hai Waha; Chutki Me Chipkaye… Doordarshan ads are here and are still alive and entertaining.

The occasion of World Television Day is incomplete without celebrating the Indian interpretation of television – Doordarshan and the advertisements that throw us in a trip down nostalgia.

Doordarshan commemorated 60 years of its existence on September 15, 2019; Doordarshan ads never fail to take us down the memory lane. We cherish the broadcaster for their telecast of information & entertainment, but Doordarshan ads initiated the golden age of television commercials and set a benchmark for the coming ages in advertising.

With these commercials, we can not only dive in the pool of nostalgia but also learn from them and get enlightened about traditional advertising.

Advertising in the age of Doordarshan was way different from the ads we see today, for obvious reasons, although key takeaways in terms of product integrations, presentation of a brand image, nuances in storytelling, (especially) grabbing attention and more would still be relevant.

The dramatic expressions, usage of compelling slogans, fusing noticeable sound effects and more of such techniques have been an integral part of this kind of advertising. Doordarshan ads were the inception of striking memorable phrases used in advertising. For instance, ‘Washing powder Nirma’, ‘Vicks Ki Goli Lo, Khich Khich Dur Karo’, Humara Bajaj, and many more.

Many of the colossal brands also formed their unforgettable brand image during this age. For example, the Amul girl being introduced in motion, Fevicol’s ‘Majboot Jod’, Parle-G’s ‘G Maane’, and more.

Brands such as Complan, Raymond, Nerolac, Lifebuoy, and many more set a tone that would go ahead and form their legacy.

Next stop – Nostalgia station

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Bajaj – Humara Bajaj

 

Nirma – Washing Powder Nirma

 

Classic Toothbrush – Laal Kaal Peela

 

Bajaj Bulbs – Roshni Ki Duniya Ka Sartaj

 

Fevicol – Furniture Ka Saathi, Jiski Nishani Hai Haathi

 

Fevicol – Pakde Rehna, Choddna Nahi

 

Fevicol – Tootega Nahi

 

Vicks – Vicks Ki Goli Lo Khich-Khich Dur Karo

 

Lifebuoy – Lifebuoy Hai Jaha Tandurusti Hai Waha

 

Nerolac Paints – Nerolac Nerolac

 

Parle-G – G Maane?

 

Nescafe – The Taste That Gets You Started

 

Raymond – Feels Like Raymond

 

Lijjat Papad – Karram Kurram

 

Pears Soap

 

Surf Ultra – Dhoondte Reh Jaoge

 

Luna – Safalta Ki Sawaari

 

Complan – I’m A Complan Girl/Boy

 

Bru – Bru Se Hoti Hai Kushiya Shuru

 

Amul – Utterly-Butterly Delicious

 

Liril – The Freshness Soap

 

Alpenliebe – Jab Alpenliebe Ho Paas, Toh Sa Kuch Maaf

 

Dhara – Anokhi Shudhta Anokha Asar

 

Milkybar – Milkybar, Give Me The Power

 

Cadbury – Roast Almond

 

Frooti – How Fresh Can You Get?

 

ECE Bulbs – Bhool Na Jana ECE Bulb Lana

 

And just to finish the nostalgia ride here’s a glimpse of one of our favourite TV shows, Dekh Bhai Dekh…

If we have missed out on any of your favorite Doordarshan ads, write to us at content@socialsamosa.com or let us know in the comments below.

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