Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
In the last fortnight, a lot happened in the media and entertainment space in India. While JK Cement relaunched its iconic JK Wall Putty with a new TVC, Amitabh Bachchan bagged the title of the brand ambassador for yet another brand — APL Apollo. Vicky Kaushal starred in an ad by Aegon Life Insurance and Bhuvan Bam helped Lenskart reach masses.
On Media Samosa, we dissected the journey of Fabelle Chocolates with Anuj Rastogi and went down the memory lane with Doordarshan ads on the account of World Television Day. We also took a look at the Kannada film industry through the lens of movie marketing over social media, with the help of a case study on the work done by Yograj Cinemas.
Features
It’s not about only creating a great ad: Anuj Rustagi, Fabelle Chocolates, ITC
Anuj Rustagi, Chief Operating Officer ITC foods – Chocolates, Coffee, Confectionery and New Business at ITC Limited, takes us through the journey of the luxury chocolate brand, Fabelle, and its marketing efforts through various media channels. Read here.
Doordarshan Ads to rekindle memories this World Television Day
Laal Kaala Peela, Gulabi Hara Neela; Lifebuoy Hai Jaha Tandurusti Hai Waha; Chutki Me Chipkaye… Doordarshan ads are here and are still alive and entertaining. Read here.
Case Study: How Yograj Cinemas used UGC as movie marketing technique for Panchatantra
With an average of 6 films releasing every week, marketing a Kannada film is quite a creative challenge. Here’s a case study on how production houses are concentrating more on Social Media to address this to make sure they don’t miss out on the battle. Read here.
Campaign Spot
JK Cement re-launches JK Wall Putty with new TVC
JK Cement has announced a brand refresh for its iconic brand, JK Wall Putty with its all-new avatar — JK Cement WallMaxX — with a TVC. Read here.
Vodafone Idea deploys QR code solution in Punjab
Upon registration at the Vodafone Idea stall, each child will be given a QR code batch with emergency contact details that can be used in distress. Read here.
ClearScore launches TVC to educate people on good credit score
The ClearScore TVC communicates why one should be armed with a good credit score before seeking credit and how it helps take control over finances. Read here.
Aegon Life launches #NoTermPlanLikeThis with Vicky Kaushal
The Aegon Life campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits. Read here.
Lenskart rolls out new TVC campaign with Bhuvan Bam
Conceptualized by Lintas India, #HalkaRakhYaar TVC campaign announces the launch of Lenskart AIR range, featuring Bhuvan Bam. Read here.
Brand Ambassador
APL Apollo ropes in Amitabh Bachchan as brand ambassador
Amitabh Bachchan will endorse and promote the product line of APL Apollo for two years under the contract that has been signed with the brand. Read here.
Industry movement
ABP News Network appoints Mona Jain as Chief Revenue Officer
Prior to this, she served as Executive Vice President, AD Sales at Zee Entertainment Enterprise Ltd. (ZEEL) Read here.
OYO Hotels & Homes elevates Harshit Vyas to Chief Business Officer, India
Prior to his elevation at OYO Hotels and Homes, Harshit Vyas was Head of West Region, leading a team of over 2000 employees. Read here.
BBC Studios appoints new GMs for APAC region
Ryan Shiotani to lead South & South East Asia and Fiona Lang to lead Australia & New Zealand for the BBC Studios in the APAC region. Read here.
Tribhuwan Joshi joins Fujifilm India as Lead Public Relations and CSR
Tribhuwan will be responsible for handling external communications, media relations, public relations, CSR, brand strategy and digital marketing. Read here.
Sony Pictures Networks strengthens top leadership team for SonyLiv & SET
Sony Pictures Networks restructures some of its top leadership positions at SonyLiv and SET with Ashish Golwalker, Aman Srivastava, Amogh Dusad and Amit Raisinghan in the revamped team led by Danish Khan. Read here.
Hemant Kaul joins Ola Financial Services’ Board of Directors
Hemant Kaul has previously ed financial services teams Axis Bank, Bajaj Allianz General Insurance as well as worked as an independent consultant. Read here.
CollegeDekho bolsters leadership team with Tarun Aggarwal
As Chief Business Officer, Tarun Aggarwal will be responsible for leading new initiatives at CollegeDekho, spearheading the next phase of expansion. Read here.
Industry news
Archetype bags Havells’ PR mandate
Havells’ PR mandate has been awarded to Archetype for the India region following a multi-agency pitch. Read here.
LG appoints PHD as Global Media Agency on Record
As the Global Media Agency on record, PHD will be responsible for media planning and buying for LG Electronics in over 50 global markets. Read here.
Beiersdorf appoints WPP as global communications partner for healthcare brands
Beiersdorf has appointed WPP to be the lead global agency for its global derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast. Read here.
Ad Guru Ram Ray leaves behind an unmatched creative legacy
Ad Guru, Ram Ray breathed his last on November 12 at Medica Superspecialty Hospital, Kolkata, after a prolonged illness. Read here.
Parle Agro assigns media mandate to MediaCom India
Following a multi-agency pitch that lasted for well over 3 months, Parle Agro, has awarded its media mandate to Group M’s media agency MediaCom India. Read here.
10 Minutes to 1 bags MAIT’s PR mandate
As per the MAIT PR mandate, 10 Minutes to 1 will amplify key messages for the association through strategically developing and implementing campaigns. Read here.
Hike launches customisable avatars with HikeMoji in 9 languages
Hike users will get access to over 100 exclusive stickers of their HikeMoji in any of the 7 regional languages in addition to English and Hindi. Read here.
TAM Sports turns logo pink for 5 days
To commemorate the first Pink Ball Test Match between India and Bangladesh in Kolkata, TAM Sport is turning pink starting today. Read here.
Data
BARC Week 45: Dangal, Sun TV appear top channels this week
According to the BARC Week 45 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists. Read here.
BARC Week 45: HUL & Santoor retain top positions in list of advertisers & brands
Among the top ten brands listed in BARC Week 45 data, Santoor retained its top position while HUL continued to be the number one advertiser for the week. Read here.
BARC Week 46: HUL retains position, Lux new entrant at top spot
Among the top ten brands listed in BARC Week 46 data, Lux found itself at the top position while HUL continued to be the number one advertiser for the week. Read here.
BARC Week 46: Dangal, Sun TV appear top channels this week
According to the BARC Week 46 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists. Read here.
