To commemorate the first Pink Ball Test Match between India and Bangladesh in Kolkata, TAM Sport is turning pink starting today.
TAM Sports, the sports research division of TAM Media Research is turning their logo pink for five days, starting Friday afternoon. The move is the organisation’s way to salute the innovative spirit of cricket as a sport, said a TAM Medi Research spokesperson. TAM Sports has been in India for a decade, serving a number of brands, gracing several sporting occasions.
“TAM Sports turning pink is an opportunity for us to thank and congratulate the spirit of our players, who have been amazing ambassadors of not just the sport but also the brands that they represent,” the spokesperson explained, highlighting the importance of the move for TAM Sports and TAM Media Research.
Launches in 2009, TAM Sports monitors, measures and manages sports sponsorships, sports content infringement and provide consultancy using sports research data. This TAM Media Research division works with several stakeholders, including sponsors, sports federations/associations, teams, broadcasters and right owners. They examine the dynamics of sports marketing, investments and ROI.
TAM Media Research is a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research. TAM’s Media Intelligence repository is of central use by media & brand marketing organizations and is based on data collected & analysed across both paid and earned media.