DMS is the digital arm of the Choueiri Group and will act as the exclusive Media Representative for ZEE5 in the Middle East market.
ZEE5’s content caters to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies. The platform offers content in over 17 languages, following a freemium pricing model. DMS will be the exclusive ad sales partner for Zee5 in the Middle East market.
Commenting on the announcement, Archana Anand, Chief Business Officer, ZEE5 Global said, “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers in the market.”
DMS’ Chief Operating Officer, Michel Malkoun also expressed his views on the new partnership and stated, “We are excited to partner up with ZEE5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands.”