BARC Week 47: Lux retains position, HUL tops advertisers’ list

BARC Week 47 Brands

Among the top ten brands listed in BARC Week 47 data, Lux again found itself at the top position while HUL continued to be the number one advertiser.

Lux occupied the number one spot with 15393 insertions, amongst the list of brands spending on television advertisements in Week 47. It was followed by Vaseline Intensive Care Lotion (14687), Santoor Sandal and Turmeric (14220), Trivago (14012), Horlicks (11076), Surf Excel Easy Wash (9920), Airtel 4G (9364), Clinic Plus Shampoo (9167), Santoor Beauty Soaps (9137), and Colgate Dental Cream (7998).

BARC Week 47 Brands
Source: BARC India

Also Read: BARC Week 46: HUL retains position, Lux new entrant at top spot

Among the advertisers on television, HUL was a top spender with 186608 insertions. They were followed by ITC at 55523 insertions. While Ponds India stood third with 43079 insertions, Reckitt Benckiser could be seen at the fourth position with 42921 insertions. Next on the list of top ten were Godrej Consumer Products (37824), Wipro (36295), Cadburys (34881), Brooke Bond Lipton India (34181), Procter & Gamble (32459), and SmithKline Beecham (27650).

BARC Week 47 Advertisers
Source: BARC India



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