Rolled out in almost 70 cities/towns, the DSP Mutual Fund outdoor campaign features an upside-down headline, highlighting market fluctuations.
DSP Mutual Fund has unveiled a quirky outdoor campaign to build awareness and education on the ‘Dynamic Asset Allocation Funds’ category. The campaign uses a bold headline, printed upside-down on a hoarding. The idea is to drive home the rhetoric around the market reality that ups, downs and fluctuations are a way of life at the stock market.
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Given that the fluctuations won’t go away, it is a good idea for investors to adjust one’s perspectives and stay balanced to deal with volatility. The brand wants to establish that Dynamic Asset Allocation Funds help reduce stress around marketing volatility, answering questions in the minds of investors, helping them invest peacefully.
Aditi Kothari Desai, Director & Head – Sales and Marketing, DSP Investment Managers said, “Our endeavour to create stand-out marketing pieces continues with this outdoor awareness campaign. The idea behind this campaign is to grab attention and build awareness about this product category while contextualising it to the truth behind the markets in a simple, memorable, visual manner. We’re expecting that this creative and media strategy will give rise to curiosity and conversations on DAAFs.”