Media Samosa Round-Up: November 25 to November 29

Media Samosa Round-up Week 4

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.


Zee Café’s TV-First approach has made us disruptors in the category: Kartik Mahadev, ZEEL

Kartik Mahadev, Business Head- English Cluster, ZEEL speaks to Media Samosa at length about NTO’s implications on viewership, Zee Cafe’s content strategy, and the popularity of British Dramas on Indian shores. Read here.

5 engaging ways brands can leverage audio streaming advertisements

Audio streaming advertisements are a step up to jingles that millennials have grown listening for these come with data-centric targetting. Read here.

Case Study: How BIG FM’s new version of Mahalaya tradition reached 2mn+ listeners

Big FM, in collaboration with Dentsu Webchutney, introduced the audience to a new version of ‘Mahisasura Mardini’ narrated in the voice of Birendra Krishna Bhadra in alignment to the brand’s ‘Dhun Badal Ke Toh Dekho’ philosophy. Read here.

Brand ambassador

MevoFit appoints Mandira Bedi as brand ambassador

In collaboration with Mandira Bedi, MevoFit aims to help spread awareness and call onto existing & potential fitness enthusiasts for the brand. Read here.

Vicky Kaushal

Red Chief ropes in Vicky Kaushal as Brand Ambassador

Vicky Kaushal would be a part of the Khel Gaye Chief campaign by Red Chief that would be launched very soon on different media platforms. Read here.

Campaign Spot

Viacom18 Consumer Products and Work With Fun launch Club Roadies in Jaipur

Post the successful launch of Café Roadies in Noida earlier this quarter, Viacom18 Consumer Products extended the legacy of Roadies to India’s pink city. Read here.

Nu-Shakti campaign aims to make Chennai iron-deficiency aware

The Nu-Shakti campaign included on-ground conversations with potential customers as well as radio as a means to highlight the importance of iron in food. Read here.

ColorPlus Bengaluru stores

ColorPlus Bengaluru stores put up mannequin cutout to support cops

Mannequin cutouts were placed outside five ColorPlus stores in Bengaluru as a strategy to participate in a relevant social conversation. Read here.

DSP Mutual Fund launches new outdoor campaign

Rolled out in almost 70 cities/towns, the DSP Mutual Fund outdoor campaign features an upside-down headline, highlighting market fluctuations. Read here.

Tata Tea Chakra Gold celebrates ‘Tamil way of life’ in new campaign

Crafted for Tamilians and celebrating the ‘Tamil way of life’, Tata Tea Chakra Gold unveils an exclusive campaign by Mullen Lintas. Read here.

Industry movements

Budweiser APAC announces key leadership changes in South Asia and East Asia

Reiterating its commitment to growth in the Asia Pacific region, Budweiser Brewing Company APAC Limited, part of Anheuser-Busch InBev SA/NV group announced changes to its executive leadership teams in its South and East Asia business units. Read here.

DAN (ANZ) CEO Henry Tajer replaced by Angela Tangas

In less than a year, Henry Tajer, CEO, Dentsu Aegis Network ANZ, has reportedly exited the company, with Angela Tangas stepping into his shoes. Read here.

Saumil Shah

Haptik gets Saumil Shah onboard as Vice President, Engineering

To join Haptik, Saumil Shah will be shifting to India from Silicon Valley, where he rose through the ranks from a soft engineer to manage a 50+ member team. Read here.

Mayank Jain assigned as Chief Product Officer of Shortpedia

Mayank Jain joins Shortpedia, a technology-driven short news content provider as its Chief Product Officer. Read here.

Industry News

German broadcaster Deutsche Welle declares strategic expansion in India

German broadcaster, Deutsche Welle is significantly expanding its presence in India. Expansion to be part of South Asia Strategy with focus on India. Read here.

Zee5 DMS

DMS to be Zee5’s Exclusive Media Representative for Middle East Market

DMS is the digital arm of the Choueiri Group and will act as the exclusive Media Representative for ZEE5 in the Middle East market. Read here.


Imagine That: Disney Channel India adds new offering to the mix

Bringing back DIY with a purpose, the property – Imagine That aims to sparkle imagination and encourage creativity among kids. Read here.

LF buys telecast rights of MasterChef Australia Season 8 in Hindi

LF showcases MasterChef Australia Season 8 to Indian turf in Hindi. Witnessing the popularity and viewership of the Hindi version of MCA Season 7, LF was prompted to buy the rights for Season 8, as well. Read here.


Opera ads interface

Opera Ads improves interface to better support online campaigns

Opera Ads aims to seamlessly integrate ad interface experience to facilitate better brand communication as well as consumer experience on the platform. Read here.


BARC Week 47: Lux retains position, HUL tops advertisers’ list

Among the top ten brands listed in BARC Week 47 data, Lux again found itself at the top position while HUL continued to be the number one advertiser. Read here.

BARC Week 47: Dangal, Sun TV maintain top positions this week

According to the BARC Week 47 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists. Read here.

Google Study

Lines between online and offline shoppers’ behaviors blurring: Google Study

40% of Indians look up information online when they are in-stores and derive overall the best value by navigating online and the offline world before final purchase as per a Google Study. Read here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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