BARC Week 48: Santoor top brand, HUL retains first position

BARC Week 48 brands

Among the top ten brands listed in BARC Week 48 data, Santoor found itself at the top position while HUL continued to be the number one advertiser.

Santoor occupied the number one spot with 16803 insertions, amongst the list of brands spending on television advertisements in Week 48. It was followed by Lux (16504), Vaseline Intensive Care Lotion (14410), Trivago (13699), Dettol Toilet Soaps (12629), Santoor (12455), Horlicks (11166), Lizol (9966), Flipkart (9860), and Clinic Plus (9184).

BARC Week 48 Brands
Source: BARC India

Also Read: BARC Week 47: Lux retains position, HUL tops advertisers’ list

Among the advertisers on television, HUL was a top spender with 191003 insertions. They were followed by Reckitt Benckiser at 62287 insertions. While ITC stood third with 61685 insertions, Wipro could be seen at the fourth position with 44039 insertions. Next on the list of top ten were Ponds (42943), Godrej Consumer Products (39458), Brooke Bond Lipton (34798), SmithKline Beecham (27864), Cadburys (22208) and Procter & Gamble (19906).

BARC Week 48 Advertisers
Source: BARC India

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