With the World Television Premiere of Spider-Man, the channel is set to showcase the Hollywood blockbusters in Indian regional languages – Hindi, Tamil, and Telugu, for audiences.
&flix recently announced World Television Premieres of Hollywood movies. This time, the platform is set to launch a new offering with World Television Premieres of Hollywood blockbusters in native Indian languages, including Hindi, Tamil, and Telugu, along with English.
Available as part of the Zee Prime English Pack, &flix, in association with Sony Pictures Television, offers fans from across the country a chance to watch their superheroes on television, just months after the worldwide movie release. The latest offering that will see Hollywood A-listers speak the Indian languages aims to take the excitement a notch higher.
The channel has garnered support from premium brands such as Ray-Ban and Bose as the sponsors and Adidas as the Associate sponsor. To keep the momentum going, &flix also brings to its viewers a new programming block “Flix For All” now in their own language.
For the all-inclusive communication approach, the initiatives include associations with YouTube content creators, new age and print media platforms and even the Mumbai Metro. Additionally, &flix has also collaborated with its trade partners to introduce and create conversations around the offering.
Sharing his views, Kartik Mahadev, Business Head, Premium Channel Cluster, ZEEL, said, “The English movies category has always been metro focussed. However, NTO has homogenized the market, in the sense that viewers in the mega-cities and viewers in a remote Indian small town are both paying the same price to subscribe to an English movie channel. This makes for a compelling case for channel brands to broaden their approach.”
“Market studies and domestic box office collections reveal that the appetite for Hollywood movies has seen an upward trend. Language has brought in greater access to Hollywood movies. Viewers today increasingly look at watching movies in their native language to derive greater joy. This reflects in the reach for dubbed Hollywood movies on television as well. Offering viewers the flexibility to watch movies in the language of their choice, is an effort towards serving the wider demand for Hollywood movies,” he adds.