Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
Case Study: Decoding Goa Tourism Development Corporation’s social media strategy
This Case Study on Goa Tourism explores how the brand leveraged digital and collaborations to enhance Goa tourism in the non-peak seasons. Read more.
Opinion: Tracing the evolution of content in mobile advertising
Moneka Khurana, Country Head, MMA India dissects the world of mobile advertising, through the lens of evolving content and fast-paced technological advancements. Read more.
Agency Feature: WishBox Studio
Wishbox Studio is a multidisciplinary boutique PR and Communication Design agency with offices in Delhi and Mumbai. Read here.
Campaign Spot
Big Bazaar kick starts World Disability Day celebrations on a positive note
Bigg Bazaar’s act of generosity garners love and support as they kick start celebrations for World Disability Day with ‘Quiet Hour’ and ‘Able Hands’. Read here.
Voot Kids’ debut campaign #MastiMeinAchhai puts spotlight on children’s screen time
Built around a child’s unending pursuit of his parents’ mobile phone, the film highlights a mother’s unhesitant approach to introduce the Voot Kids world to her child, which makes screen time meaningful like never before. Read here.
Industry News
Oberoi Hotels appoints Mirum India for Marketing Cloud Services
East Indian Hotels Limited, the flagship company of The Oberoi Group, has appointed Mirum India for providing Marketing Cloud services. Read here.
Mindshare India launches Audio Conferencing Bridge Solution – ‘mSamvaad’ for media dark places
In collaboration with Cosmic Information & Technology Limited, Mindshare India’s mSamvaad aims to help brands drive engagement and get connected with remote media-dark areas of India. Read here.
OPPO extends its partnership with ICC till September 2023
OPPO has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Read here.
Ad Club announces nominees for Marquees 2019
The nominees for Marquees 2019 will be evaluated and adjudged basis product performance, presence and reach, promotions and the performance of the brand. Read here.
Industry Movements
The Social Street appoints Parag Pandya for OOH & Experiential business
Parag Pandya will head the OOH & Experiential business at The Social Street for West and East. He will work in close cooperation with Chairman & Founding Partner, Pratap Bose. Read here.
Ashish Bhasin bags South Asia Agency Head award at Campaign South Asia AOY
Ashish Bhasin bags the ‘South Asia Agency Head of the Year’ title for the 4 consecutive years. Read here.
Television
&flix to showcase World TV Premieres with choice of native languages
With the World Television Premiere of Spider-Man, the channel is set to showcase the Hollywood blockbusters in Indian regional languages – Hindi, Tamil, and Telugu, for audiences. Read here.
Data
Nielsen India expects FMCG e-commerce to grow to $4 billion by 2022
By launching Nielsen E-Trak, Nielsen India aims to offer a comprehensive measurement solution focussed on the FMCG e-commerce industry. Read here.
BARC Week 48: Santoor top brand, HUL retains first position
Among the top ten brands listed in BARC Week 48 data, Santoor found itself at the top position while HUL continued to be the number one advertiser. Read here.
BARC Week 48: Dangal, Sun TV maintain top positions this week
According to the BARC Week 48 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists. Read here.
