Hyperspace to continue handling Cuckoo India’s marketing and retail design mandate

Home appliances

Hyperspace will be responsible for retail visibility, brand identity and project management for Cuckoo, a Korean home and kitchen appliances brand, in India.

Hyperspace, the retail expert under the Dentsu Aegis Network, has once again won the shopper marketing and retail design mandate for Korean home and kitchen appliances brand, Cuckoo, following a multi-agency pitch. The account will be serviced from the agency’s Delhi office.

Hyperspace will be responsible for Cuckoo’s overall retail visibility program inclusive of brand identity and project management. On the back of Hyperspace’s performance, Cuckoo has also awarded the creative and digital mandate of the brand to another agency under DAN.

Speaking on the association, Satyajeet Arun, Managing Director, Cuckoo India, said, “Our experience with Hyperspace has been great. Appreciate their efficiency and commitment. As we gear up for the next level of growth, our partnership with Hyperspace will help drive sales through disruptive retail strategies.”

Also Read: Reckitt Benckiser India awards media business to dentsu X

Commenting on the business win, Charu Kathait, Regional Head North, Hyperspace India, said, “Our partnership with Cuckoo began in March 2019 and it is encouraging to have received the mandate for retail again. Working with the brand’s team is a real pleasure as they are willing to go beyond the basic and explore concepts that might redefine the way the brand communicates. Our mandate is to not only design the outlet but define what they stand for.”

Sandeep Sawant, Associate Vice President, Hyperspace further added, “At Hyperspace, we constantly strive to create an impactful shopper experience basis the evolving retail landscape. It is a great feeling to see clients like Cuckoo embrace our vision and see the kind of value we bring in. We are thankful to them for placing their trust in us.”

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