The association between Salman Khan and Pepsi India will be launched as part of his upcoming movie, Dabangg 3’s promotions.
Pepsi India is known for onboarding celebrities as the brand’s face. The newest entrant in the world of Pepsi India brand ambassadors is Salman Khan. He joins the list with names like Ranbir Kapoor, Virat Kohli and MS Dhoni.
With such associations, the brand seeks to position itself as one that is constantly innovating and reinventing itself to create experiences that connect with consumer passions, be it through Bollywood, music or sports. They have been consistently partnering with artists and new-age icons to build a strong connection with their consumers. To this end, they got Charulata Patel onboard for the Cricket World Cup campaign earlier this year.
Speaking about the association, a PepsiCo India spokesperson said, “We are excited to announce Pepsi’s collaboration with Bollywood superstar Salman Khan. Over the last year, Swag has been the underlying message throughout Brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer today. In 2020, we look forward to building the brand’s Har Ghoont Mein Swag proposition with Salman in 2020.”
The year 2020 will see brand Pepsi create a scale 360-degree campaign that will reflect the self-confidence of today’s youth in a manner that is as effortlessly cool as Salman.
Salman will be next seen in the super successful Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like.