Media Moments bags communication mandate for Citykart

Media Moments and Citykart

Media Moments will manage public relations and communications for Citykart corporate brand as well as products

Media Moments, a communication consultancy that delivers integrated communications services, today announced its appointment as the communication partner for Citykart. The brand aims to make fashion aspirations of customers in non-metro cities accessible and affordable.

The agency will work with Citykart to strengthen its brand image and positioning across the corporate and product portfolio. The company will be responsible for handling communications for Citykart with a major focus on strengthening the corporate image, media relations, and Hybrid PR.

Also read: Reckitt Benckiser India awards media business to dentsu X

On association with Media Moments, Sudhanshu Agarwal, Director at Citykart said “We are happy to welcome Media Moments as our new communications partner and look forward to a positive and successful partnership. With the depth of their expertise in handling brand image for leading fashion and retail brands in India, we are confident about their ability to deliver desired results that align with our vision and business goals.”

Sandeep Sreekumar, Managing Director, Media Moments, said “Citykart is one of the largest value fashion retail chains in North and East India. The company enjoys a significant repute and market share in northern and eastern belt, offering a diverse portfolio of value fashion apparel for all age groups. We are delighted to partner with them in their growth journey. Media Moments’ strength is driven by unique ideas, execution, and results. With our dedicated teams always ready to push boundaries of content, communication and ideas, we are sure that this partnership will help deliver a strong positive impact on Citykart brand image in India.”

Talking about the expansion plan of the Media Moments, Preeti Pandey, Head Business and Strategy at Media Moments said “We are delighted to have the opportunity to take the Citykart growth journey forward with our customized and strategic communication initiatives. This win is yet another laurel that accentuates are expertise in marketing communications for brands.  Over the last 10 years, we have been working with some of the best and biggest retailers and consumer technology brands in India.  With a strong base in the South, this win further solidifies our efforts and focus on strengthening our base in the North.”

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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