BARC Week 49: Trivago top brand, HUL retains first position

BARC Week 49 Brands

Among the top ten brands listed in BARC Week 49 data, Trivago found itself at the top position while HUL continued to be the number one advertiser.

Trivago occupied the number one spot with 14926 insertions, amongst the list of brands spending on television advertisements in Week 49. It was followed by Vaseline Intensive Care Lotion (13934), Santoor Sandal and Turmeric (12920), Santoor Beauty Soaps (12364), Surf Excel Easy Wash (10601), Lizol (10032), Clinic Plus Shampoo (9429), Amazon Prime Video (8699), Google App (8336), and Flipkart Video Originals (7829).

BARC Week 49 Brands
Source: BARC India

Also Read: BARC Week 48: Santoor top brand, HUL retains first position

Among the advertisers on television, HUL was a top spender with 156832 insertions. They were followed by ITC LTD at 47607 insertions. While Reckitt Benckiser stood third with 45216 insertions, Wipro could be seen at the fourth position with 38592 insertions. Next on the list of top ten were Ponds (38304), Procter & Gamble (26753), Brooke Bond Lipton (26066), Cadburys (24806), Godrej Consumer Products Ltd (24686), and SmithKline Beecham (18272).

BARC Week 49 Advertisers
Source: BARC India



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