Fastrack announced its entry into the Perfumes category with ‘Fastrack Perfumes’. During the launch, Ananya was also announced as the brand ambassador for Fastrack.
Aimed at targeting India’s dynamic and stylish youth, Fastrack Perfumes was launched at a glitterati evening with lots of fun and frolic in the presence of the Gen Z star Ananya Panday and Manish Gupta – Chief Operating Officer, Fragrance and Accessories Division at Titan Company Limited.
Fastrack brand has carved a unique identity and is synonymous with youth fashion. Year after year the brand has launched cool and fashionable accessories for the youth of the country. With the launch of these well-crafted perfumes that rekindle olfactive imagination, the brand is sure to find space in any youngster’s wardrobe. The collection consists of 7 different perfumes – Trance, Beat & Pulse each for men and women and a signature unisex offering Solo – in tune with the concept of gender fluidity.
Fastrack Perfumes are crafted by the best international perfumers in the world offering unique fragrances for every mood and occasion. Standing true to the distinctiveness of the perfumes, the product design is also out of the box deriving inspiration from a Bluetooth speaker. Fastrack Perfumes are colourful, fun and make a bold style statement.
Announcing the launch of Fastrack Perfumes, S. Ravi Kant – CEO, Watches and Wearables, Titan Company Limited said, “Being India’s iconic youth fashion brand, Fastrack has consistently endeavored to meet the ever-changing needs of the Indian consumers. It was time for us to widen our footprint in the personal lifestyle categories that are currently underserved. With the sharp rise in focus on grooming and fragrancing, there was a clear consumer need which we have tried to fulfill with this collection. To further strengthen the connection with our target audience, we wanted to associate with a persona that appeals to the youth of this country and actor Ananya Panday is a seamless fit. She is a true youth icon and connects very closely with Fastrack’s personality which is trendy, edgy, youthful and vibrant.”
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Sharing his thoughts on the launch, Manish Gupta, Chief Operating Officer, Fragrance and Accessories Division at Titan Company Limited remarked, “Youth of today are extremely fashion-forward. Smelling great is a critical part of their grooming requirements thereby perfumes were the next logical extension for Fastrack. Titan Company has always pushed the boundaries in terms of product quality and Fastrack perfumes are no exception. I am sure that Fastrack perfume would soon become the go-to perfume brand for the fashion-forward and trendsetting youth of this nation.”
The young star, Ananya Panday at the launch of Fastrack Perfumes said, “I am thrilled to be the face of one of the most stylish brands from the house of Titan Company. The brand Fastrack is fun and quirky, it has a resonance with my style for being bold, trendy yet very classy. Fastrack perfumes have a signature mark and are super fabulous. I believe fragrances are an important aspect of our everyday grooming and are also a personality identifier. Fastrack has a diverse range of perfumes that compliments your personality and gives you the opportunity to be your true self.”
Fastrack perfumes for women are a bold interpretation of femininity and glamor. On the other hand, Fastrack Perfumes for men are fresh and have a unique character. The unique combination of notes makes this range of Fastrack perfumes a must-have styling and grooming product for the youth.