Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
Case Study: How Tata Salt’s Chhath Puja campaign created awareness around women’s health
The case study on Tata Salt’s ‘Shakti Ka Samman’ explores the OOH innovation by the brand to connect to the TG on an emotional level and attempting to reinforce the importance of women’s health. Read more.
Brand Ambassadors
Puma ropes in Sunil Chhetri as brand ambassador
Signing a three-year deal with PUMA, Sunil Chhetri now joins the brand’s roster of global players like Antoine Griezmann, Romelu Lukaku, and others. Read more.
Salman Khan to be Pepsi India’s new brand ambassador
The association between Salman Khan and Pepsi India will be launched as part of his upcoming movie, Dabangg 3’s promotions. Read more.
Fastrack Perfumes announces Ananya Panday as brand ambassador
Fastrack announced its entry into the Perfumes category with ‘Fastrack Perfumes’. During the launch, Ananya was also announced as the brand ambassador for Fastrack. Read more.
Campaign Spot
Real Kashmir FC with support from Adidas launches an ubercool campaign
Adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey dedicating it to fans of the club. Read more.
Industry News
Elephant’s Ashwini Deshpande will be the first Indian jury at Pentawards, UK
Ashwini Deshpande will also be part of the Grand Jury of New York Festival Advertising Awards 2020. Read more.
Everymedia Technologies Pvt. Ltd. bags the communication mandate for Alpha 7 Seas
Everymedia Technologies has won the perception management mandate for Alpha 7 Seas, a strength and conditioning gym founded by Vedharth Thappa. Read more.
Viacom18 and Film Heritage Foundation bring FPRWI 2019 to Hyderabad
The 5th edition of the Film Preservation & Restoration Workshop India (FPRWI) is being held at the Hyderabad State Gallery of Art. Read more.
Reckitt Benckiser India awards media business to dentsu X
dentsu X India has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas. The business will shift effective 1st January 2020. Read more.
Media Moments bags communication mandate for Citykart
Media Moments will manage public relations and communications for Citykart corporate brand as well as products. Read more.
Hyperspace to continue handling Cuckoo India’s marketing and retail design mandate
Hyperspace will be responsible for retail visibility, brand identity and project management for Cuckoo, a Korean home and kitchen appliances brand, in India. Read more.
Data
BARC Week 49: Trivago top brand, HUL retains first position
Among the top ten brands listed in BARC Week 49 data, Trivago found itself at the top position while HUL continued to be the number one advertiser. Read more.
BARC Week 49: Dangal, Sun TV maintain top positions this week
According to the BARC Week 49 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped their respective free and pay lists. Read more.
