With editorial revamp, Business Today Magazine to go big on digital

Business Today

As per the changes introduced in the revamp, stories will first go live on the Business Today website and later published in-depth in the magazine.

The India Today Group has re-launched its Business Today Magazine this Monday. The magazine’s new look was unveiled by Minister of Petroleum, Natural Gas and Steel, Dharmendra Pradhan in an event at New Delhi. Business Today has undergone a content revamp, in sync with the publication’s digital-first philosophy. Quick news updates and ‘snacky’ business coverage by the editorial staff will all feature on the web, while the print product will focus on in-depth articles with deeper insight and perspective.

As per the new integration, the stories will first go on the digital format and a more thorough version will then be made available in the magazine format.

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Speaking about the magazine’s transition, Chairperson & Editor-in-Chief of India Today Group Aroon Purie said, “Our presence on the web is the fulcrum of this change as it brings you the latest on business and economy via stories, podcasts, videos, infographics and slideshows making full use of the multi-media potential of the digital platform. While the magazine keeps its traditional role of knowing and providing you greater insight, depth and perspective on all aspects of Business.”

The changes being made include replacing The Buzz section with digital-ready data and graphics and Personal Tech moving to the web. Network will replace the current Break Out Zone, focussing on the life and times of the rich and famous, including their interests and gossip. The last page, which was Leaderspeak earlier, is being replaced by Best Advice I Ever Got, where CEOs will share the issues they have grappled with and the advice that helped them at the time. 



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