The offerings of 100 Mania include The Fast and the Furious, Thor Ragnarok, The Amazing Spiderman, Rambo: First Blood II and Cars 3.
Movies Now has announced the 7th season of its marquee property, 100 Mania, with a lineup of 100 films. With this, the channel aims to give its viewers #100ReasonsWhy they shouldn’t miss the best of curated Hollywood titles and exciting prizes like cars, bikes, iPhones, laptops, LED TV and PlayStations over a period of 100 consecutive days.
Vivek Srivastava, President — Strategy and Business Head — English Entertainment Cluster, Times Network said, “100 Mania is our flagship property that has grown leaps and bounds with its consistent success over the past seasons, clocking unparalleled consumer participation. As we enter our seventh season, we are committed to providing our viewers with 100 reasons to stay hooked to their television screens and I am confident that we will continue to delight our viewers with the biggest Hollywood titles, coupled with gratifications.”
To promote 100 Mania, Movies Now has rolled out an aggressive integrated marketing campaign that includes print ads across The Times Group leading dailies, digital promotions, promo playout in 353 cinema theatres across 93 cities and ambient OOH across cities like Delhi and Mumbai.
Commencing on December 15, every night at 9 pm, 100 Mania will have offerings like The Fast and the Furious, Thor Ragnarok, The Amazing Spiderman, Rambo: First Blood II and Cars 3 amongst others.