GroupM Closes 2019 With Billings Surpassing $50 Billion For The First Time

GroupM agencies

GroupM will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the top five of global media agency networks based on billings, according to COMvergence’s projections*.

Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posting the highest growth among all agencies in the top ten over the last year at +6.8 percent.

“This year, GroupM won and successfully defended $2 billion of business,” said GroupM’s Chief Growth Officer Elizabeth McCune. “This is an incredible accomplishment on top of delivering breakthrough and award-winning work for our clients. A big part of this success, among other things, is attributed to a combination of data-led insights that drove our clients to new ways of thinking about their business, creativity in activation ideas, and the ability to connect client teams across markets with a more aligned strategy. I’m thankful to our client partners for choosing us and proud of our teams for earning their trust.”

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According to the report, the total estimated billings handled by the media agency networks and standalone/dedicated client units and agencies – operated by the big six holding companies – reached about $166B (across 41 markets representing 94 percent of the global media investments covered by COMvergence – Brazil and Japan excluded). GroupM had the largest industry market share at 17.2 percent and 30.2 percent intra-Big 6 group share.

GroupM’s m/SIX was also one of three networks that increased their billings by a double-digit figure (+14.8 percent) over the last year on a global level, while Essence grew double digits in both EMEA and APAC.

*COMvergence will release final 2019 billings figures in April 2020.

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