The account was won in a multi-agency pitch and will be handled from the CommerceX Gurgaon office.
Azani Sports ropes in CommerceX for its end-to-end eCommerce Mandate. The account win includes – Technology, Marketplace Management, Digital Advertising, Performance Marketing, Customer retention/loyalty, and reputation management for the company.
CommerceX will also leverage Customer data management platform (CDP) – Cross OmniChannel marketing automation to execute personalized campaigns at scale. The agency is partnered with a cloud-based CRM tool, that enables companies to personalize online and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Subir Ghosh, Lead – Client Success, CommerceX said, “We are excited about the opportunity to work with Azani Sports as this will help strengthen our foothold in the Sports segment. Our analytical and technological method of approach is sure to drive the desired business results for Azani Sports”
Siddharth Suchde, Founder & CEO Azani Sport said, “At Azani, we were looking to work with an agency that has done exciting work in the brand commerce space and helped brands like us scale their digital demand generation efforts significantly. We have chosen CommerceX as our partner after a multi-agency pitch as they bring in this niche expertise along with a core team that has significant experience of running an eCommerce business. We look forward to carrying out disruptive digital campaigns in the coming quarters and take Azani to greater heights with our digital-first approach!