Highest in the 19 years history of Effie, the 2020 edition managed to get 862 entries across categories that were judged by a panel of 326 industry professionals.
The Advertising Club (TAC) India is all set to host the upcoming edition of the coveted COLORS Presents Effie India Awards 2020. The awards have garnered 862 entries, the highest ever garnered at the Effie’s in 19 years of its journey. Effie’s have also achieved an industry representation of around 326 industry professionals being a part of the 10 Judging rounds held across three cities — Mumbai, Delhi and Bangalore. The Effie India Awards 2020 is scheduled to be held on Friday 10th January 2020 at 6.30 pm at the Seaside lawns of Hotel Taj Lands End.
Besides the established categories, in the 19th edition of EFFIES, the Advertising Club has also introduced interesting categories such as The Internal marketing Award, The Disruptive Differentiators award, Small Budgets – Products and Small Budgets – Service.
Speaking about the Effie India Awards 2020, Mitrajit Bhattacharya, Chairperson of EFFIE Committee said “With a record number of entries received, this year has been the best for Effie India in terms of participation. The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.”
He further added, “I would also like to thank all the jury members comprising senior members of clients, agency and planning heads for their time across Mumbai, Delhi and Bengaluru to judge the most effective marketing work of the year.”
Partho Dasgupta, President of The Advertising Club further added that “Effies undoubtedly is the most definitive and coveted Advertising & Marketing award of the country. Awarded to both the Agency and Client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand. I look forward to seeing the category torchbearers and their work celebrated at this prestigious awards event.”