SonyLIV appoints Manish Aggarwal to Head – Growth and Monetization, Digital Business

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Have a look at SonyLIV’s new step towards expanding its Senior Leadership Team and strengthening expertise in the digital business and monetization.

Manish Aggarwal, the Head of Growth, Monetization, and Digital Business, comes with an experience of over 19 years in traversing leadership roles ranging from content acquisition, partnerships, advertising revenue maximization, consumer insights generation and innovations in digital.

Before teaming up with Sony Pictures Networks, Manish worked with Zee Entertainment Enterprises Pvt. Ltd in the position of Principal Cluster Head- Advertising Sales. In the past, Le Ecosystem Technology India Pvt. Ltd, Myntra Designs Pvt. Ltd and Procter & Gamble have been a few of the organizations he has been connected with.

As part of expanding the digital business of Sony Pictures Networks’ (SPN) leadership team, SonyLIV on boards Aggarwal, he will be responsible for strategizing the subscription business of India and international countries at SonyLIV. Besides, he will also work towards maximizing the revenue through syndication, licensing and partnership for the platform.

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