Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
Why Volkswagen Beetle Print Ads are inscribed in the brand legacy?
Volkswagen Beetle Print Ads shook up the automobile industry and the marketing landscape of the 1960s with a climb that only took the brand’s growth higher for years to come. Read more.
Mascot Diaries: Meet Murphy Munna who brought innocent fame to Murphy Radios
Bringing to you the story of Murphy Munna – brand mascot of Murphy Radios, a dream of expecting mothers and an inspiration for an esteemed movie’s sequence. Read more.
Industry Updates
Discovery expands Vijay Rajput’s portfolio, to be the Head of DSPORT channel
Vijay Rajput is a media industry veteran with three decades of work experience, a majority of which has been in leadership roles. Read more.
Teamwork Group appoints Vivekanand Mishra as Vice President, Healthcare Business
In the new role, Vivekanand Mishra will be responsible for stewarding the new phase of growth in the pharmaceutical and healthcare business of the organization. Read more.
SonyLIV appoints Manish Aggarwal to Head – Growth and Monetization, Digital Business
Have a look at SonyLIV’s new step towards expanding its Senior Leadership Team and strengthening expertise in the digital business and monetization. Read more.
Bira 91 to be official companion for four Procam International events
As a rights holder, Bira 91 will get to enhance the enthusiasm amongst Procam International event participants with branded activation programs and merchandise. Read more.
Starcom India to handle media strategy and buying for upGrad
The media efforts by Starcom India would be directed to drive awareness and preference for upGrad. Read more.
Industry News
Ad Club to host Effie India 2020 in Mumbai on January 10
Highest in the 19 years history of Effie, the 2020 edition managed to get 862 entries across categories that were judged by a panel of 326 industry professionals. Read more.
Post TRAI amendments, monthly bills to go down by 6-14% for a-la-carte channels: ICRA
The TRAI amendments to the Tariff Order will come to effect from March this year ICRA predicts for them to reduce the monthly bills of subscribers. Read more.
Campaign Spot
SkodaXBMP: Mumbaikars witness car flashmob
As part of the musical partnership between Skoda and Bollywood Music Project, a car flashmob was arranged in the heart of the city, bringing joy to Mumbaikars. Read more.
Ignite Mudra relaunches Michelin Man on Indian OOH landscape
Ignite Mudra and Michelin Tyres come together for a new OOH campaign to relaunch the brand mascot- Michelin Man in a new awareness campaign. Read more.
Ogilvy-Bajaj collaboration celebrates the 18th birthday of their boy, Pulsar
Ogilvy and Bajaj have collaborated to commemorate a commodity that marks the translation of a boy into a man in India. Read more.
Aditya Birla Sun Life Mutual Fund launches investor education campaign
Aditya Birla Sun Life Mutual Fund has launched an investor education campaign composed of two films conceptualized to highlight the key aspect each of investing in mutual funds. Read more.
#GlobalSamosa: US gets new tagline to associate with Pepsi
Pepsi has announced ‘That’s What I Like’ as the new tagline that will bring string together all upcoming campaigns for the US market, across categories. Read more.
