Media Samosa Round-Up: December 6 to December 10

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Media Samosa Roundup

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Features

Beetle Print Ads

Why Volkswagen Beetle Print Ads are inscribed in the brand legacy?

Volkswagen Beetle Print Ads shook up the automobile industry and the marketing landscape of the 1960s with a climb that only took the brand’s growth higher for years to come. Read more.

Mascot Diaries: Meet Murphy Munna who brought innocent fame to Murphy Radios

Bringing to you the story of Murphy Munna – brand mascot of Murphy Radios, a dream of expecting mothers and an inspiration for an esteemed movie’s sequence. Read more.

Industry Updates

Vijay Rajput

Discovery expands Vijay Rajput’s portfolio, to be the Head of DSPORT channel

Vijay Rajput is a media industry veteran with three decades of work experience, a majority of which has been in leadership roles. Read more.

Teamwork Group appoints Vivekanand Mishra as Vice President, Healthcare Business

In the new role, Vivekanand Mishra will be responsible for stewarding the new phase of growth in the pharmaceutical and healthcare business of the organization. Read more.

SonyLIV appoints Manish Aggarwal to Head – Growth and Monetization, Digital Business

Have a look at SonyLIV’s new step towards expanding its Senior Leadership Team and strengthening expertise in the digital business and monetization. Read more.

Bira 91 Procam

Bira 91 to be official companion for four Procam International events

As a rights holder, Bira 91 will get to enhance the enthusiasm amongst Procam International event participants with branded activation programs and merchandise. Read more.

Starcom India to handle media strategy and buying for upGrad

The media efforts by Starcom India would be directed to drive awareness and preference for upGrad. Read more.

Industry News

Ad Club to host Effie India 2020 in Mumbai on January 10

Highest in the 19 years history of Effie, the 2020 edition managed to get 862 entries across categories that were judged by a panel of 326 industry professionals. Read more.

Television

Post TRAI amendments, monthly bills to go down by 6-14% for a-la-carte channels: ICRA

The TRAI amendments to the Tariff Order will come to effect from March this year ICRA predicts for them to reduce the monthly bills of subscribers. Read more.

Campaign Spot

SkodaXBMP: Mumbaikars witness car flashmob

As part of the musical partnership between Skoda and Bollywood Music Project, a car flashmob was arranged in the heart of the city, bringing joy to Mumbaikars. Read more.

Michelin Tyres

Ignite Mudra relaunches Michelin Man on Indian OOH landscape

Ignite Mudra and Michelin Tyres come together for a new OOH campaign to relaunch the brand mascot- Michelin Man in a new awareness campaign. Read more.

Ogilvy-Bajaj collaboration celebrates the 18th birthday of their boy, Pulsar

Ogilvy and Bajaj have collaborated to commemorate a commodity that marks the translation of a boy into a man in India. Read more.

Aditya Birla Sun Life Mutual Fund launches investor education campaign

Aditya Birla Sun Life Mutual Fund has launched an investor education campaign composed of two films conceptualized to highlight the key aspect each of investing in mutual funds. Read more.

Pepsi new tagline

#GlobalSamosa: US gets new tagline to associate with Pepsi

Pepsi has announced ‘That’s What I Like’ as the new tagline that will bring string together all upcoming campaigns for the US market, across categories. Read more.

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