Media Samosa Round-Up: January 13 to January 17

Media Samosa Round-up

Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.


Road to 2020: Content-driven Marketing for Senior Housing players

Piali Dasgupta from Columbia Pacific Communities sheds light on relevant factors to keep in mind while leveraging content-driven marketing for Senior Housing Players in India, in 2020. Read here.

burger king vs mcdonalds

Burger King Vs Mcdonalds: Ads fried in a flaming feud

Get a taste of one of the biggest advertising rivalries, Burger King vs McDonald’s – the clown’s roast and the King’s grill. Read here.

OnePlus Red Cable Christmas Campaign

In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on Twitter

In conversation with Media Samosa, Vikas Agarwal, General Manager, OnePlus India puts the spotlight on the making of OnePlus Red Cable Christmas Campaign and the brand’s community-building strategy. Read here.

Campaign Spot

Parle attempts to end parent-child ‘milk battles’ with Milk Shakti

Parle launches an alternative to milk, ‘Milk-Shakti’ and aims to end the child-mother milk battles in every household. Read here.

Campaign Feature

Inside the rebranding story of JK Cement WallMaxX

JK Cement recently relaunched the Wall Putty products as WallMaxX, we take a deep dive into the rebranding process and find what it means for the brand. Read here.

SIP Hop Song

Abhijit Shah shares the ICICI Prudential AMC SIP Hop Song story

In a conversation with Media Samosa, Abhijit Shah, Head – Marketing, Digital & Customer Experience, ICICI Prudential AMC gives a glimpse into the making and promotion of the SIP Hop Song. Read here.

Industry News

Madison Media wins Media AOR for Cipla Health Ltd.

The account was won in a multi-agency pitch. Madison Media will handle the entire media mandate including Print, Television, Radio, Cinema, Outdoor, Digital, and social media. Read here.

Effie 2020: 82.5 Communications bags the Grand Effie of the year

McCann Worldgroup India & Ogilvy Group named Agency of the Year at Effie Awards India 2020. Read here.

The Mavericks and Lavazza India

The Mavericks bags PR Mandate for Italian Coffee Brand, Lavazza in India

The Mavericks India bagged the national PR mandate of the Italian coffee brand, Lavazza to manage the brand’s reputation in India. Read here.

The Social Street launches The Blank Canvas for integrated outdoor services

The Social Street has announced the inclusion of The Blank Canvas, its new division designed to provide integrated outdoor services. Read here.

Industry Updates

Mars Wrigley India appoints Kalpesh Parmar as General Manager

Prior to this, Kalpesh Parmar was designated as the Global Customer Collaboration Director based out of Singapore. Read here.

Suresh Khatanhar

Suresh Khatanhar appointed as Deputy Managing Director of IDBI Bank 

Prior to his role, Suresh Khatanhar was associated with IDBI Bank as an Executive Director heading Mid Corporate Group and Trade Finance. Read here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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