Media Moments wins integrated communication mandate for Parfait

Media Moments and Parfait

Media Moments will partner Parfait with the aim to strengthen its brand image and positioning in digital space while providing a decisive and dynamic strategy for its brand building and more.

Media Moments, today announced an appointment as the communication partner for Parfait, the global size-inclusive lingerie brand. This is Media Moment’s second stint with the brand. The agency also partnered with the brand during its launch in 2018 that was planned and conceptualized by Media Moments.

On association with Media Moments, Akhil Srivastava, Managing Director at Parfait, said, “We plan to scale Parfait as a leading lingerie brand that is dedicated to helping women find the perfect fit with our expansive range of sizes.  As a brand, we advocate a customer’s first fundamentals and are passionate about delivering enhanced shopping experience to Indian women. We found a similar passion in Media Moments who perfectly understood this need. Their in-depth knowledge of the e-commerce domain, customer understanding and expertise in new age marketing makes them perfect partners.”

Media Moments will work with Parfait, aiming to strengthen its brand image and positioning in digital space while providing a decisive and dynamic strategy for brand building and also support in managing corporate reputation both online & offline along with media relations.

Also read: Ruder Finn bags communication mandate for Harley Davidson®in India

Sandeep Sreekumar, Managing Director, Media Moments, said, “We are delighted to win this impressive mandate. The lingerie industry is gaining momentum in India and Parfait is placed in a very interesting category.  In Parfait, we have found a perfect partner who also aims to break the mold with its unique approach and understands the power of integrated marketing. We are confident our unique digital offering based on brand vision will delightfully engage and encourage Indian women to enjoy a closer relationship with the brand.”

Talking about the expansion plan of the Media Moments, Preeti Pandey, Head Business and Strategy at the agency, said, “We are excited to partner with Parfait once again. With this win, Media Moments has added another marquee brand to its growing portfolio of brands in the North.

As communications become more integrated, we are confident Media Moments will be at the forefront of servicing both brands and their customers to connect better and enjoy stronger relationships. We are confident our strategic approach will definitely help drive a lot of meaning full visibility for the brand.  We look forward to working together in amplifying the brand’s story to the next level”.

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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