In a bid to revolutionize news consumption for Young India, Firework has roped in Faye D’Souza to present 30-second video news from across the country. This innovation enables real-time community interaction and engagement.
According to the Reuters report of 2019, 88% of the news in India is consumed online with about 68% of it on smartphones. In line with this trend, Silicon Valley-based short video network, Firework, has roped in Faye D’Souza to present 30-second crisp and to the point news from across the country.
Bringing this innovation, Sunil Nair, CEO, Firework India, said, “Firework’s news segments with Faye D’Souza will be a gamechanger in the short format video category. This format of the news is crafted keeping in mind the preferences of younger millennials between the age of 18 and 25, matching their fast-paced lifestyle and their need to consume content on the go in vertical format.
Youngsters in this age group prefer quick news rather than extended television debates, and at the same time are concerned and well-informed citizens. This is where Firework’s news format will be disruptive providing the point information without the repetitious and at times frivolous long format broadcast news.
The current generation does not identify with many of the faces that have been on TV channels for a really long time, Faye helps news bridge the gap and talks directly to her audience in a way that they understand the news quickly”.
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This will be a form of engaging news that will enable real-time interaction between Faye and her viewers, driving deeper engagement and participation. Initially, Faye will post 4 news segments on weekdays and with a single segment on the weekends. Each segment will be a 30-second clip titled “Facts First with Faye”
At the announcement of the show, Faye D’Souza said, “News today offers anything but the clarity of information. The youth in India are intelligent, opinionated and are looking for a source of news that gives them unbiased information in a short and crisp format that can be consumed “on the go”, ‘Facts First with Faye’ will do just that. Firework is an innovative, tech-led platform that will help offer news and entertainment to the youth that prefers to ignore long-drawn and unverified commentary”.
Firework launched its video network in India in October 2019.