January Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Features
Inside Tata Tea Premium’s hyperlocal approach
Tata Tea Premium is rolling out its hyperlocal campaign targetting specific regions in India. With Puneet Das, Vice President Marketing — India, at TATA Global Beverages, we explore the brand’s concept and idea in-depth. Read here.
Mascot Diaries: Adventures of the Amul Girl…
Presenting the adventures of the Amul Girl, the most bankable brand mascot, a cultural phenomenon, and the adorable communicator of topical messages. Read here.
Amarjit Singh Batra, Spotify India shares Audio streaming trends for 2020
With the growing popularity of music OTT apps and the diversity content available on them, audio streaming trends for 2020 are more relevant than ever for brands and marketers. Read here.
Case Study: How GoAir Diwali leveraged Diwali activation to create digital engagement
GoAir leveraged the festive spirit around Diwali with an in-aircraft activation that translated into digital chatter. The Case Study decodes campaign execution. Read here.
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
In conversation with Media Samosa, Sujit Patil, VP & Head of Corporate Brand & Communications, Godrej Group unravels the brand communication of L’Affaire and how experiential marketing helped the brand. Read here.
Campaigns
Vicco ropes in Alia Bhatt as brand ambassador
Alia Bhatt will be representing the brand’s headliner product, Vicco Vajradanti, and its variants as the brand face. Read here.
Kellogg’s puts forth motivational narrative with new breakfast campaign
The Breakfast Se Badhkar campaign by Kellogg’s pays tribute to the efforts put in by mothers in helping their children prepare for life. Read here.
Industry Updates
Sodexo India appoints Rohit Bahety as Country President
Rohit Bahety will be responsible for driving corporate governance and strategic directorial responsibility for all of Sodexo’s operations across India. Read here.
Havas Creative bags Integrated Communication Mandate for William Grant & Sons
As part of the mandate, Havas Creative will handle the creative strategy and execution for William Grant & Sons across online and offline platforms. Read here.
Firework ropes in Faye D’Souza for 30 second news videos
In a bid to revolutionize news consumption for Young India, Firework has roped in Faye D’Souza to present 30-second video news from across the country. This innovation enables real-time community interaction and engagement. Read here.
Viacom18 to launch its second subscription streaming service – Voot Select
Viacom18 will soon launch its 2nd subscription-based streaming offering called Voot Select, a new premium service that aims to give users access to diverse multi-genre content experiences. Read here.
Adfactors PR launches ‘Frontier Technologies’ practice
The Frontier Technologies practice will address new and emerging technology sectors – from artificial intelligence and big data to machine learning and nanotechnology, launched by Adfactors PR. Read here.
Ruder Finn bags communication mandate for Harley Davidson in India
Ruder Finn will lead the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others. Read here.
Kousalya Kharthika becomes first differently-abled woman to win Kodeeswari
Kousalya Kharthika, a Madurai resident, suffers from speech and hearing impairment and communicates through vibrations and lip-reading. Read here.
Media Moments wins integrated communication mandate for Parfait
Media Moments will partner Parfait with the aim to strengthen its brand image and positioning in digital space while providing a decisive and dynamic strategy for its brand building and more. Read here.
Nick & Sonic to offer content in Eight local languages
Nick & Sonic are now present in 8 languages- Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. Read here.
WolfzHowl and Leapfrog Strategy form a strategic partnership
WolfzHowl Strategic Instigations enters into an alliance with a Semiotics specialist firm, Leapfrog Strategy Consulting aiming to bring about brand strategy solutions. Read here.
Chirag Taneja joins Bombay Shaving Company as Chief Revenue Officer
Before joining BSC, Chirag Taneja was the founder CEO at Ketchupp – an online Metasearch engine for food discovery and successfully sold the business to Cartoq. Read here.
Data
ZEEL Q3 FY2019 records consolidated revenue of INR 20,487 mn
For the third quarter of FY20, ZEEL reported consolidated revenue of Rs. 20,487 million. Earnings Before Interest, Tax, Depreciation, and Amortization (EBITDA) was Rs.5,658 million with an EBITDA margin of 27.6%. PAT for the quarter was Rs. 3,494 million. Read here.
