The recently launched Omnigel TVC vividly conveys the message in line with the brand’s tagline, “Omnigel dard ko jadd se mitata hai”.
Omnigel recently launched its first-ever TVC to strike a chord with Indians while reinforcing how the pain relief gel can ensure that pain doesn’t interrupt their endeavours. The commercial aims to spread awareness about the beneficial outcomes of the ointment that is powered by a Diclofenac formula, which the brand claims to be helpful in speedy recovery.
Set in a picturesque location of a small town, the commercial depicts the story of a young married couple attending a funfair, with the wife facing a physical ordeal while partaking in activities. It then focuses on the husband advising her to use Omnigel, to enable twice as fast recovery than any other gel available in the market, and provide instant relief.
Commenting on the release of the commercial, R. Gopalakrishnan, Senior Vice President and Head, India Generics said, “Through the television commercial, we aim to inform individuals troubled by recurrent aches about Omnigel and how it helps with beneficial and speedy solutions.”
The primary objective of this television commercial is to tell people that they don’t have to miss out on the little joys of life because of body pain as there are easy and immediate solutions available to deal with it, said Shivam Puri, CEO, Cipla Health.