Star Gold 2 is a new channel that will aim to amplify the Hindi Movie offering of Star Gold.
Star India announces the launch of Star Gold 2, its latest offering in the Hindi movie channel category. In an industry-first move, the network is introducing movie theatre’s “multiplex strategy” to the small screen, enabling it to showcase the many premieres of the newly acquired Bollywood movies on both Star Gold and Star Gold 2.
Star Gold has acquired 25 recently released blockbusters and upcoming Bollywood movies of 2020 including Tanhaji: The Unsung Warrior, Baaghi 3, ’83, Angrezi Medium, Panga, War, Chhapaak, Bala, Housefull 4, Mardaani 2, among others. Starting February 01, viewers will be able to enjoy hits starring leading Bollywood talent – Ranveer Singh, Deepika Padukone, Akshay Kumar, Alia Bhatt, Hrithik Roshan, Sara Ali Khan, Kartik Aaryan and more on both channels.
“Consumers are at the front and center of everything we do. Having acquired the latest top quality Bollywood content of 2020, it made perfect business sense to launch a second screen to be able to showcase the best of Hindi cinema to our viewers,” said Hemal Jhaveri, Executive Vice President & GM, Hindi Movies Business, Star India.
Star Gold 2 will be available for viewers from February 01, 2020, across leading DTH and cable platforms. A multi-touchpoint marketing campaign will go live to support the launch of the channel.