Both Tendulkar and Dhoni have proved to be trusted and dependable cricketers and the AMFI aims to draw parallel with these values for mutual funds.
Association of Mutual Funds in India has announced that it has signed cricketing icons Sachin Tendulkar and MS Dhoni for their ‘Mutual Funds Sahi Hai’ campaign with an aim to create awareness about mutual funds as the preferred investment option.
Speaking on the occasion, Nilesh Shah, Chairman, AMFI said, “Sachin Tendulkar and MS Dhoni evoke unstinted trust and high dependability. Their longer-term orientation in their respective cricketing careers has been akin to retail investors having equally longer-term approach towards investment. Longer-term approach can deliver rich dividends for cricketers or investors alike.”
N S Venkatesh, Chief Executive, AMFI added, “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”
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“On behalf of the Mutual Fund Industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at the Industry level,” he added.
Sachin Tendulkar said, “I am excited to be associated with the Mutual Funds Sahi Hai initiative and to help create awareness about Mutual Funds. Discipline and longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing.”
“I take great pride in being associated with the Mutual Fund Sahi Hai campaign. Having goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management,” said Mahendra Singh Dhoni.