Media Samosa Round-Up: January 27 to January 31

media samosa january

January Week 5: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.


Rebranding Case Study: How Medha Dairy increased sales by 60k liters per day

To infuse a new life in Jharkhand Milk Federation’s Medha Dairy, Cravants redesigned the brand’s logo and other collaterals, supported by an outreach campaign. Read more here.

Brand Ambassador

Garmin India expands presence with Rannvijay Singha as brand ambassador

Garmin India Pvt. Ltd today roped in actor and VJ, Rannvijay Singha as their brand ambassador reaching masses to integrate fitness as a daily regime. Read more here.

AMFI Sachin

AMFI signs Sachin Tendulkar, MS Dhoni for Mutual Funds Sahi Hai campaign

Both Tendulkar and Dhoni have proved to be trusted and dependable cricketers and the AMFI aims to draw parallel with these values for mutual funds. Read more here.

Campaign Spot

#WhereElsebut on Lionsgate Play: An Innovative take on Outdoor

Lionsgate Play has launched an outdoor campaign #WhereElsein India which is now LIVE in key metros such as Mumbai, Delhi, Bangalore, Chennai, and Pune promotes an illustrious line up of digital premieres exclusively available on Lionsgate Play. Read more here.

Omnigel TVC

Omnigel pegs product as fast relief formula in new TVC

The recently launched Omnigel TVC vividly conveys the message in line with the brand’s tagline, “Omnigel dard ko jadd se mitata hai”. Read more here.

Industry Updates

Growisto appoints Rahul Kedia as Practice Head for Amazon Marketing

With his expertise, Rahul Kedia will be responsible for scaling existing solutions and building new data-driven approaches in the Amazon marketing domain. Read more here.

Adfactors PR bags communications mandate for India Fintech Festival

Adfactors PR won the mandate in a multi-agency pitch. Read more here.

CommerceX bags end-to-end eCommerce mandate for TT Group

CommerceX has bagged the integrated digital mandate for innerwear and apparel brand “TT” along with the private label “Hiflyers” from the same group. Read more here.

Lulu Raghavan

Lulu Raghavan accredited as 2020 AACSB Influential Leader

Landor Mumbai’s MD, Lulu Raghavan has been recognized amongst the 25 graduates by AACSB via its fifth annual initiative. Read more here.

Kawal Shoor from ‘The Womb’ to be part of a jury at Asian EFFIES, 2020

Kawal Shoor, Planner and Founding Partner at The Womb is announced to be a part of select member team of marketing and communications professionals for jury duties at the Asian EFFIES, this 2020. Read more here.

Outbrain renews strategic native partnership with Network18

Outbrain today announced the renewal of an exclusive partnership with Network18, the multi-media news and entertainment platform for the evolved digital news consumers in India. Read more here.

Sandrine Doufour

WPP appoints Sandrine Dufour to the Board

WPP announces the appointment of Sandrine Dufour to its Board as a non-executive director, will serve as a member of the audit committee. Her appointment will be effective from 3 February 2020 and she will serve as a member of the Audit Committee. Read more here.

Accuweather appoints Httpool as its ad sales partner in India

AccuWeather partners Httpool to expand presence in India. As the brand’s official ad sales partner in the country, Httpool will aim to develop specialized solutions and support them from marketing, ad sales to billing, and more. Read more here.

Star Gold to launch Star Gold 2 on February 1

Star Gold 2 is a new channel that will aim to amplify the Hindi Movie offering of Star Gold. Read more here.

Goa Fest 2020

GoaFest 2020 to raise awareness about violence against women

With the special campaign, GoaFest 2020 team aims to inspire creators to design high impact behaviour change campaigns to fight against violence towards women. Read more here.

Brand-comm Public Relations bags PR mandate for The Little Gym

This partnership will witness brand-comm utilizing its experience in the consumer & retail, education and childcare industry to establish and build the brand narrative of The Little Gym in India. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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