As per the mandate, Edelman India would handle integrated communications as well as corporate communications for Airbnb.
Edelman has been appointed Public Relations Agency of Record for Airbnb in India. Starting February, the agency will manage an integrated communications mandate comprising both brand and corporate communications for Airbnb.
“Our earned-centric mindset builds powerful brand ideas and communication using rich human data, inspired by the culture and driven by brand purpose,” said Rakesh Thukral, Managing Director of Edelman India.
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He added, “We are delighted to partner Airbnb and look forward to creating stories that drive the business outcome while drawing on our robust corporate and public affairs capabilities to strengthen the corporate brand.”
Commenting on the appointment, Simran Kodesia, Communications Lead, Airbnb India, said, “We were looking for a partner that could bring new ideas to evolve our story with creativity and authenticity, to deliver maximum earned conversation around our offerings. We are pleased to partner with Edelman, to bolster our communication efforts in India.”