Zenith wins media mandate after a tightly contested multi-agency pitch. Zenith will leverage its strong ROI and expertise in digital marketing.
Zenith has won the media mandate of HONOR, a global leading smartphone e-brand, in India. This includes the mainline media and digital duties of the brand.
Speaking of the appointment, Winston Li, CMO, HONOR India said, “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to driving business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to working with them.”
, CEO of Zenith India and Head Of Global Partnerships for Publicis Media India, “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and expertise in digital marketing to building market leadership for HONOR. Our focus on the full consumer journey and a single view across touchpoints will unlock new opportunities for the brand.”
Working towards their 1+8+N strategy, HONOR recently launched a series of products in the smartphone and wearables category – the first pop-up camera smartphone – HONOR 9X, the smart and stylish HONOR MagicWatch 2, versatile HONOR Band 5i and HONOR Sport and Sport Pro Bluetooth Earphones.