POGO, a part of WarnerMedia Entertainment Networks Asia Pacific, has appointed Value 360 Communications as its PR and brand communications partner.
The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for POGO in India.
Value 360 Communications won the POGO mandate after a multi-stage, multi-agency pitch and was chosen for its brand-building expertise in the entertainment domain with existing clients like JioSaavn, Comic-Con, Navrasa Duende and former clients including SonyLIV, PVR Pictures, and KWAN Entertainment. The firm’s media network and the track record of delivering high-impact communications solutions also played a key in securing the contract.
Speaking on the win, Kunal Kishore, Founder, and Director – Value 360 Communications, said, “We are delighted that India’s first homegrown kids’ channel and leading entertainment brand, POGO has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating POGO’s market leadership in India.”
Deepa Sridhar, Director Communications of WarnerMedia Entertainment Networks in South Asia, added, “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”
Launched in 2004, POGO is WarnerMedia’s only-for-India kids’ entertainment network featuring content that spans genres like chase comedy, adventurous escapades, fun & action.