Media Samosa Round-Up: February 3 to February 7

media news february

February Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.


To succeed in the healthy snacking category, we need an influencer: Anupam Bokey, RP- Sanjiv Goenka Group

In conversation with Social Samosa, Anupam Bokey, Sanjiv Goenka Group puts the spotlight on Too Yumm!’s brand journey since inception and road to 2020. Read more here.

Impact of Budget 2020 on the Media & Entertainment Industry

Authored by Rakesh Jariwala, Partner – International Tax Services, EY India, Budget Connect 2020 explains the impact of the recently proposed Budget on Media & Entertainment Sector. Read more here.

Campaign Spot


OLX launches new marketing campaign

“Teri Bhi Happy Meri Bhi Happy”, a 3-film ad campaign by OLX aims to establish the feeling of happiness that a user experiences after discovering the right product, the right value, the right buyer and experiencing hassle-free transactions on such platforms. Read more here.

Industry Updates

Airbnb appoints Edelman as Agency of Record in India

As per the mandate, Edelman India would handle integrated communications as well as corporate communications for Airbnb. Read more here.

MX Player adds gaming to its offerings

The games currently available on the MX Player include Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide and Plus Minus. Read more here.

Kamal Haasan, Banijay Asia and Turmeric Media come together to create regional content

Banijay Asia, through Turmeric Media, collaborates with Kamal Haasan, to create scripted and non-scripted cross-genre/platform content. Read more here.

Zeno Group appoints Alison DaSilva as Managing Director, Purpose & Impact

Alison DaSilva spent more than twenty years at Cone Communications and, for the last three, has served as co-creator of Porter Novelli’s Global Purpose Practice. Read more here.

Kandima Maldives

Kandima Maldives appoints THRS for its Public Relations in India

With the appointment of THRS for Public Relations, Kandima Maldives hopes to garner brand recognition in the Indian market. Read more here.

Royal Enfield appoints PHD India as Global Media Partner

Royal Enfield (a unit of Eicher Motors), the world’s oldest global motorcycle manufacturer in continuous production, has named PHD India its media partner following a multi-agency pitch that involved incumbent Mediacom. Read more here.

MediaCom awarded media mandate of Citroën India

Mediacom will be responsible for media strategy, planning, buying and implementation for all media of Citroën India. Read more here.

POGO and Value 360 communication

POGO appoints Value 360 Communications as its brand communications partner

POGO, a part of WarnerMedia Entertainment Networks Asia Pacific, has appointed Value 360 Communications as its PR and brand communications partner. Read more here.

Google’s Vishwanath Ramarao joins Acko as Chief Technology and Product Officer

Ramarao will lead the technology and product strategy at Acko, with a focus on customer-driven innovation. Read more here.


Wavemaker India wins media mandate for SUPR DAILY

Wavemaker India wins media mandate for SUPR DAILY. Revolutionizes the way India shops for groceries, ensuring that customers buy and eat fresh. Read more here.

Cheryl Png & Stanley Fernandes appointed territory distribution leads for BBC Studios, Asia Pacific

Both of them will be working across Affiliate, Digital and Content sales, in a more integrated and geographically-focused approach in the APAC region. Read more here.


Virat Kohli the highest brand value celebrity with Akshay Kumar on the second spot

Duff & Phelps provides a ranking of India’s celebrity brands based on brand values derived from their endorsement contracts with its fifth edition of Celebrity Brand Valuation Study 2019: “New is Gold”. Read more here.

Amitabh Bachchan TRA Research

Amitabh Bachchan as India’s Most Desired Personality 2020: TRA Research

Old is Gold as per the sixth TRA research for 2020 with Amitabh Bachchan leading the list from across Cinema, Cricket, and Television. Madhuri Dixit topped the list from amongst the female personalities. Read more here.




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