HDFC ERGO General Insurance, the General Insurance provider in the private sector, has awarded its media buying mandate for health insurance to dentsu X.
Over the last few years, HDFC ERGO claims to have constantly endeavoured to not just align itself to the evolving market needs but instead be a pioneer in terms of its offerings. Keeping its ear to the ground has helped the company create a stream of highly targeted new products and AI-based tools and technologies – be it unique insurance products, integrated customer service models, top-in-class claim processes or a host of technologically innovative solutions.
dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020.
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Speaking on this occasion, Anuj Tyagi, MD & CEO, HDFC Ergo Health Insurance said, “Our partnership with dentsu X- cubic enables us to put our best foot forward on strategic dissemination and deployment of our communication in the most effective and efficient manner. With dentsu X’s proven work in the financial ecosystem, we look forward to engaging our current and potential customers meaningfully.”
Speaking on the win, Divya Karani, CEO, dentsu X India said, “This mandate is testimony to our understanding of the BFSI sector – designing consumer-centric experiences to work together by combining our understanding of people, data and creative distribution in the financial space. We look forward to a productive and enduring partnership with HDFC ERGO Health Insurance.”
dentsu X India comprises three agencies – dX-matrix, dX-cubic and dX-palette, offering integrated communication solutions. All three agencies have witnessed steep growth trajectories in the recent past, evident in not just the heft but also the accolades won for their work. Declared ‘Agency-of-the-Year’ by three separate industry forums in 2019, dentsu X India has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.
