As per the vivo mandate, Archetype will be responsible for providing strategic direction to their brand reputation quotient building efforts.
vivo India has awarded its communications mandate for India to Archetype (formerly Text100) following a multi-agency pitch. According to the mandate, the agency will help vivo in its brand building and management efforts for the Indian market.
“For us, communication is vital to our growth and consumer connect strategy in India. In Archetype, we have found a partner that is enthusiastic and aligned to our goals,” said Nipun Marya, Director – Brand Strategy, vivo India.
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“Having completed 5 successful years in India, we at vivo are glad to partner with Archetype as we move into our next phase of growth. Looking forward to working with the team.” said Ritwik Sharma, Corporate Communication Lead at vivo India.
Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype said “We are very excited to partner with vivo in their growth trajectory in India. They are a leading smartphone player today with significant plans for the India market and we’re really excited at the scope and scale of this integrated, creative remit.”