Kala Ghoda Art Festival 2020 brand installations speak volumes

We take a look at Kala Ghoda Art Festival 2020 brand installations that reached out to art lovers, youth, and premium audiences.

Amidst the hustle-bustle of financial markets, lies Fort, the host to the yearly cultural festival Kala Ghoda. The theme for 2020 was ‘Zest.’ People inclined towards cinema, dance, food, heritage walks, literature, music, standup comedy, theatre, design and architecture, and visual arts, are all present there. And where the public lies, brands follow. Kala Ghoda Art Festival 2020 brand installations were seen charming many.

India Post presented waves of communication that had stamps decorated over it as its installation. It showed how postal services functioned during the 1940’s and had postcards written by people, stating the importance of postcards even in 2020. Postmen and postwomen were witnessed to demonstrate the e-banking services offered by the postal services company.

The interactive installations by brands that partnered with the Kala Ghoda Art Festival aimed to strengthen ties and resonate with the youth. With the intent of increasing brand connect, Jaslok Hospital influenced people to take the pledge of donating their organs. Ketto India conducted a fundraising program; NMIMS’ Balwant Sheth School Of Architecture represented the work of its architecture students.

Also Read: Interview: Marketing is part science part magic in a manner of speaking: Ankush Manchanda, Director – Digital Marketing

 

Enhancing consumer experience through artwork acted as a chance to instill brand ethos. Pidilite encouraged visitors to decorate its installation with colorful embellishments, putting experiential marketing strategies into practice.

Pearl Academy

 

Pidilite

 

Wizcraft

 

India Post

 

Jaslok Hospital 

 

Ketto India

 

 

Comments

comments

Previous articleFood trends are fueled & validated on social media: Amit Nair, Living Foodz, ZEEL
Next articleInside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda Arts Festival
Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here