Maxxis has appointed Bang in the Middle as its integrated communication partner. Maxxis will be investing in building a relationship with consumers and brands in India and has tasked ‘Bang in the Middle’ to create consumer campaigns.
India is a key priority market for Maxxis globally and is touted to play a crucial role in realizing its vision to become one of the top 5 tyre companies by 2026. The company has already made an investment of over $400 million for its first manufacturing facility in Sanand, Gujarat in India.
Maxxis currently serves as an OEM tyre supplier to Honda Motorcycle and Scooter India, Hero Moto Corp, Suzuki Motors India, and Yamaha Motors. In 2018, Maxxis announced a strategic partnership with HMSI to provide co-branded Maxxis tyres in both HMSI and Maxxis dealerships.
Speaking on this, Bing-Lin Wu, Marketing Head, Maxxis Tyres India said, “India is a big opportunity and it opens a plethora of prospects for Maxxis and we are aggressively increasing our footprints here. We are committed to delivering to our customers in India world-class products and services that they expect and deserve. As we build our offerings in India and to further amplify our positioning in the Indian market, we have tasked ‘Bang in the Middle’ to drive preference for Maxxis Tyres”
Said Naresh Gupta, Managing Partner, Bang in the Middle, “Maxxis is a very challenging brief. There are established brands in the market, who have a long history and heritage. We will create campaigns that will make the consumers prefer Maxxis Tyres. The work has already started.