Reebok launched its new collection- Reebok Zig Kinetica paired with ‘Chola’ by Sohaya Misra at Lakme Fashion Week 2020. Aditya Roy Kapur walked as the show-stopper displaying the new line of collection for the brand.
Launching the latest Reebok Zig Kinetica with the ‘Chola’ label by Sohaya Misra, the high-energy show at Lakmé Fashion Week Summer/Resort 2020 offered trendy style for footwear and fashion.
Sunil Gupta, Brand Director, Reebok India, said, “We are extremely excited and proud to be partnering with Lakme Fashion Week for the second time to present our biggest launch of the year, Zig Kinetica. We ‘Sport the Unexpected’ with this collaboration between the high energy Zig Kinetica and Sohaya Misra’s elegant and easy styled collection.”
For a show-stopping entry ‘Malang’ star and Bollywood heartthrob, Aditya Roy Kapoor walked the ramp donning a black shirt and balmy coordinated/harem pants with the black Reebok Zig Kinetic shoes with a neon sole completing his look.
Gupta further added, “We want to inspire people on their journey to a fitter, better life. Varun, Katrina and also the likes of Aditya Roy Kapoor who is working with us for Lakme Fashion Week, are fitness enthusiasts and they complement the brand brilliantly. They echo Reebok’s enthusiasm and dedication to fitness.”
Staying true to its design philosophy Chola presented an array of garments that could be layered to provide functionality across sizes.