Media Samosa Round-Up: February 17 to February 21

media samosa february

February Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.


Food trends are fueled & validated on social media: Amit Nair, Living Foodz, ZEEL

As Living Foodz explores various dimensions of Food & Lifestyle, we get in conversation with Amit Nair to understand food & lifestyle content trends. Read more here.

Drugs and Magic Remedies Bill 2020 impact

Will the proposed ban on Fairness Cream ads impact the industry?

Industry experts analyze the implications of proposed Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020 at length which majorly bans Fairness Cream ads among other products. Read more here.

Some of the best radio campaigns of all times

Media Samosa lines up some of the most creative & innovative radio campaigns of all times to celebrate World Radio Day. Read more here.

Campaign Face Off: Mondelez India’s Couple-Love vs ITC Fabelle’s Self-Love

In this campaign face-off, experts analyze the impact of Mondelez India’s ‘love’ meter and ITC Fabelle’s ‘magic’ through respective TVC launches. Read more here.

Inside: Pidilite on-ground initiative with Fevicol A+ Ghoda at Kala Ghoda Arts Festival

In an attempt to promote the thought of ‘Learning by doing’ to ignite young minds, Fevicreate, a Pidilite initiative, unveiled ‘Fevicol A+ Ghoda’ on Rampart Row at the Kala Ghoda Arts Festival this year. Read more here.

Fevicol A+ Ghoda- Fevicreate, a Pidilite initiative

Kala Ghoda Art Festival 2020 brand installations speak volumes

We take a look at Kala Ghoda Art Festival 2020 brand installations that reached out to art lovers, youth, and premium audiences. Read more here.

Case Study: Decoding Faber-Castell’s integrated approach for ‘Art with Purpose’ campaign

Art with Purpose is an annual property of Faber-Castell India to encourage students to explore their creative sides and express themselves through art. A look at how the initiative works as a brand-building exercise. Read more here.

Campaign Spot

Fabelle TVC

ITC’s Fabelle launches mass consumer chocolate segment via TVC

Conceptualised by Dentsu India, the Fabelle TVC canvases a tale of suspended reality showcasing the brand’s philosophy — When you believe, magic happens! Read more here.

Mondelez India revives ‘How far will you go for love?’ this VDay

This year for Valentine’s Day, Mondelez India aims to take the ‘How far will you go for love?’ narrative forward by celebrating the beautiful love stories in a fun playful way- through a packaging refresh and digital-first IMC. Read more here.

Geometry Encompass relieves heroes of Magh Mela with Omnigel’s Rahat Ratna

Geometry Encompass helped Omnigel create a campaign for Rahat Ratna to salute the selfless spirit of the workforce at Magh Mela. Read more here.

Puma collaborates with Sonic for limited edition collection

Ahead of Sonic the Hedgehog’s release this week, Puma launched a limited edition collection featuring Sega’s popular blue video game character. Read more here.

Reebok launches Reebok Zig Kinetica at Lakme Fashion Week

Reebok launched its new collection- Reebok Zig Kinetica paired with ‘Chola’ by Sohaya Misra at Lakme Fashion Week 2020. Aditya Roy Kapur walked as the show-stopper displaying the new line of collection for the brand. Read more here.

Valentine's Day

BookMyShow’s OOH campaign for Valentine’s Day banks on the age-old umbrella funda

This Valentine’s Day, BookMyShow leveraged the anguish faced by couples to create a narrative of how the portal can help the shamers get better access to entertainment. Read more here.


44% users spend more on mobile when bundling OTT services: Ovum-Amdocs survey

The Amdocs survey indicates carrier-bundled, premium over-the-top media services to be directly linked to higher consumer loyalty, user acquisition and revenue per user. Read more here.

India’s internet user base to cross 900 million by 2023: Cisco report

According to Cisco report, there will be 2.1 billion networked devices by 2023, M2M modules will account for 25% of all networked devices. Indians will download 46.2 billion mobile applications by 2023. Read more here.

Amdocs survey

Report: India Estimated to Add 100 Million Mobile Internet Users

AppsFlyer published its ‘Global App Install Ad Spend’ three-year projection, anticipating continued robust growth in ad spend in Asia-Pacific doubling (104%) from USD 29.9 billion last year to USD 61.1 billion in 2022 – the largest share globally. Read more here.

In 2019 consumers downloaded 204B apps worldwide: Report

The Mobile Marketing Association India (MMA India) in collaboration with GroupM launched the third edition of ‘Mobile Marketing Ecosystem Report 2020’. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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