Madchatter Brand Solutions recently won the public relations mandate for Mumbai-based digital agency – Blink Digital. The PR firm will work on showcasing the award-winning work being done by Blink and managing overall communications for the agency.
Blink Digital is a full-service digital agency that works with brands like KFC India, Dream11, Spartan Poker, Amazon, Intel, Borosil among other giants. Their work has won them awards like The Webby Awards, Clio Awards, DMA Asia Echo Awards, The FAB Awards, Kyoorius Awards, Abby Awards, Campaign India Digital Crest Awards, IDMA & IAMAI Awards.
Speaking about the win, Rikki Agarwal, Co-founder, Chief Business & Operating Officer at Blink Digital said, “While Blink has done campaigns that have gotten global eyeballs and several international accolades, we wanted an industry expert that could showcase our work and help us generate more conversations in the digital space. We had seen Madchatter’s work in the marketing and advertising industry and are delighted to have them on-board as our communications partner.”
Dooj/Rikki further added, “For instance, we had done a campaign for KFC in 2016 where we helped launch the Watt-a-Box that garnered millions of impressions and even landed up a spot on the Jimmy Kimmel show. We want our campaigns to be seen and heard in a more strategic way now.”
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Rachna Baruah, Founder, and Director at Madchatter Brand Solutions said, “Our work in the marketing industry has been extensive since we launched in 2017. With our media ties and strategic ideas in the industry, we want to create a larger share of voice for Blink in the public and elevate their image in the industry. We are looking forward to growing with them and getting inspired to do more clutter-breaking work like them.”
Madchatter Brand Solutions is a Mumbai based public relations firm that works with emerging businesses with their communications and brand positioning in India.