The new TVC features a group of persons stuck in a lift, who are able to better deal with circumstances after consuming Tic Tac.
Tic Tac has launched a new TVC — Mouth Fresh, Mood Refresh. The campaign seeks to position Tic Tac as an enjoyable mouth taste changer that refreshes the mood by providing a continuous release of a long-lasting and refreshing taste experience.
The narrative put forth reflects one of the most common reasons for the consumption of confectionery, which is to change the taste in the consumer’s mouth. With the new TVC, the brand promises it as a functional reason to choose Tic Tac for satisfaction.
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Commenting on the launch of the new TVC, Tic Tac spokesperson of Ferrero India said, “India as a market is dynamic and the consumer needs are constantly evolving and hence it is important for brands to also evolve and be relevant to these ever-changing consumer needs. We have found that the best way to interact with consumers is to clearly communicate the role of the brand in their life. Our TVC strives to do this and we are confident that the campaign will resonate well with the consumers.”
The Mouth Fresh, Mood Refresh campaign will leverage mass media with a strong presence across regional and Hindi channels as well as retail channels with multiple points of sales collaterals in core markets. It will also be amplified on digital platforms like YouTube, Facebook, Twitter and Instagram.